BIG, BOLD RESULTS THAT RESONATE WITH THE MARKETPLACE

#ILLINI PRIDE CAMPAIGN: Blue Cross Blue Shield of Illinois Headquarters in downtown Chicago lit up in Illini colors in July 2015https://fightingillini.com/news/2015/7/29/football_0729154602.aspx

#ILLINI PRIDE CAMPAIGN: Blue Cross Blue Shield of Illinois Headquarters in downtown Chicago lit up in Illini colors in July 2015

https://fightingillini.com/news/2015/7/29/football_0729154602.aspx

RACINGVIRGINIA.com launched in March 2017 as the dominant motorsports marketing platform focusing on grassroots racing.https://racingvirginia.com/news/2017/3/31/richmond_racing_virginia.aspx

RACINGVIRGINIA.com launched in March 2017 as the dominant motorsports marketing platform focusing on grassroots racing.

https://racingvirginia.com/news/2017/3/31/richmond_racing_virginia.aspx

Pregame Crowds Flock to GRANGE GROVE Prior to The University of Illinois’ Memorial Stadium Home Game in 2015

Pregame Crowds Flock to GRANGE GROVE Prior to The University of Illinois’ Memorial Stadium Home Game in 2015

GRANGE GROVE Opened in 2015, creating a true “Fan Engagement” area for Fighting Illini Football.https://www.thechampaignroom.com/2015/4/11/8390033/illinois-athletic-director-mike-thomas-calls-new-tailgate-area-grange-grove

GRANGE GROVE Opened in 2015, creating a true “Fan Engagement” area for Fighting Illini Football.

https://www.thechampaignroom.com/2015/4/11/8390033/illinois-athletic-director-mike-thomas-calls-new-tailgate-area-grange-grove

What was once a barren, grass parking lot adjacent to Memorial Stadium transforms into STANDING ROOM ONLY for #ILLINI Homecoming 2015

What was once a barren, grass parking lot adjacent to Memorial Stadium transforms into STANDING ROOM ONLY for #ILLINI Homecoming 2015

In 1999 Appalachian State’s KIDD BREWER STADIUM got a new nickname, “THE ROCK”, via the broadcast team of the Appalachian Sports Network... Years later that on-air tradition evolved into what is now a Fan Favorite “Must Visit” monument at the Mounta…

In 1999 Appalachian State’s KIDD BREWER STADIUM got a new nickname, “THE ROCK”, via the broadcast team of the Appalachian Sports Network... Years later that on-air tradition evolved into what is now a Fan Favorite “Must Visit” monument at the Mountaineers’ Football Stadium

The #ILLINIOrangeBlast made it’s debut in Fall 2015 and has been a Popular Fan Engagement Tradition with Students & Alumni Alike

The #ILLINIOrangeBlast made it’s debut in Fall 2015 and has been a Popular Fan Engagement Tradition with Students & Alumni Alike

The 2019 Orlando Apollos Leadership Team: General Manager Tim Ruskell, Head Ball Coach Steve Spurrier, Team President Mike Waddell. The Apollos were profiled by I4 Business Magazine in Spring 2019 http://www.i4biz.com/sports/a-winning-formula/

The 2019 Orlando Apollos Leadership Team: General Manager Tim Ruskell, Head Ball Coach Steve Spurrier, Team President Mike Waddell. The Apollos were profiled by I4 Business Magazine in Spring 2019 http://www.i4biz.com/sports/a-winning-formula/

In the Summer of 2004 The University of Akron launched a Heisman Trophy Campaign for Quarterback Charlie Frye, including a web site, www.Frye2004.com

In the Summer of 2004 The University of Akron launched a Heisman Trophy Campaign for Quarterback Charlie Frye, including a web site, www.Frye2004.com

In February 2018 Richmond Raceway became the first NASCAR track to launch an eSports team, which was called #ChaosCrewhttps://www.richmondraceway.com/Articles/2018/02/Team-Chaos-Crew.aspx

In February 2018 Richmond Raceway became the first NASCAR track to launch an eSports team, which was called #ChaosCrew

https://www.richmondraceway.com/Articles/2018/02/Team-Chaos-Crew.aspx

April 2014 saw the launch of a refreshed ARKANSAS RAZORBACKS brand identity, a joint project between U of A Athletics and NIKE.https://news.nike.com/news/razorback-athletics-unveils-updates-brand-identity

April 2014 saw the launch of a refreshed ARKANSAS RAZORBACKS brand identity, a joint project between U of A Athletics and NIKE.

https://news.nike.com/news/razorback-athletics-unveils-updates-brand-identity

In Fall 2004 the University of Akron launched “FEAR THE ROO” marketing campaign, resulting in the most profitable sales in UA history | Campaign won “Best of Show” by NACMA 2006 as well as two Gold medals

In Fall 2004 the University of Akron launched “FEAR THE ROO” marketing campaign, resulting in the most profitable sales in UA history | Campaign won “Best of Show” by NACMA 2006 as well as two Gold medals

In Spring 2016 Richmond Raceway and CLIMAX SPIRITS agreed to a naming rights agreement for the new CLIMAX CORNER Party Deck in Turn 4. CLIMAX SPIRITS founder and personality from the Discovery Channel television series “Moonshiners”, Tim Smith was t…

In Spring 2016 Richmond Raceway and CLIMAX SPIRITS agreed to a naming rights agreement for the new CLIMAX CORNER Party Deck in Turn 4. CLIMAX SPIRITS founder and personality from the Discovery Channel television series “Moonshiners”, Tim Smith was the face of the section.

https://www.richmondraceway.com/Articles/2018/03/Climax-Corner.aspx

Towson University Football’s trip to play at LSU in September 2012 was part of a segment for CBS’ 60 MINUTES which examined “buy games” between FCS schools and FBS Super Powers. https://www.cbsnews.com/news/college-football-bigger-than-ever/

Towson University Football’s trip to play at LSU in September 2012 was part of a segment for CBS’ 60 MINUTES which examined “buy games” between FCS schools and FBS Super Powers. https://www.cbsnews.com/news/college-football-bigger-than-ever/

 

BRENTWOOD SUCCESS STORIES

 
University of Illinois students David He and Bruce Lu served as the NCAA’s first ever Mandarin Chinese Broadcast Team when they took to the air for Fighting Illini Football broadcasts in Fall 2015.

University of Illinois students David He and Bruce Lu served as the NCAA’s first ever Mandarin Chinese Broadcast Team when they took to the air for Fighting Illini Football broadcasts in Fall 2015.

SUCCESS STORY:

MEDIA & BRAND DEVELOPMENT /FAN ENGAGEMENT

What do you do when you have a block of 25% of your students on campus who never consider going to a football game? You add football broadcasts in their native language… and do something that had never been done before in the history of NCAA Football.

 
The “Fighting Illini Tour” has an annual mandate to have Athletics Representatives attend community events in each of the state’s 102 counties.

The “Fighting Illini Tour” has an annual mandate to have Athletics Representatives attend community events in each of the state’s 102 counties.

SUCCESS STORY:

FAN ENGAGEMENT/BRAND EXTENSION

In the Summer of 2014 a brainstorming session within the University of Illinois Division of Intercollegiate Athletics identified a disconnect with Illini Fans around the “Land of Lincoln”. A concept was born, and a new outreach initiative was born the following spring that lives on today…

 
The UC Athletics Department SOLD OUT their 17,500 ticket allotment for the Sugar Bowl game against the Florida Gators, marking UC’s largest ever postseason sales campaign.

The UC Athletics Department SOLD OUT their 17,500 ticket allotment for the Sugar Bowl game against the Florida Gators, marking UC’s largest ever postseason sales campaign.

SUCCESS STORY:

TICKET SALES/IDEATION

For years the University of Cincinnati struggled to sell Football Bowl Tickets. Enter a new concept, the “Bowl Ticket Credit” and most importantly, a winning team, and BOOM, the Bearcats Football Program was RED HOT, UNDEFEATED, and SOLD OUT as they headed to New Orleans and the Allstate Sugar Bowl in 2009.

This new fan-friendly standing room area of Richmond Raceway resulted in additional 1,500+ tickets sold for Spring 2018 NASCAR Cup Series Race.

This new fan-friendly standing room area of Richmond Raceway resulted in additional 1,500+ tickets sold for Spring 2018 NASCAR Cup Series Race.

Success STORY:

IDEATION/BRANDING/FACILITY DEVELOPMENT

Brainstorming and Staff Teamwork leads to Revenue Driving & Branding Bonanza for Richmond Raceway & new client Tim Smith Spirits.

 
The Spring 2018 Race Weekend Marketing & Ticket Sales Campaign was the first year over year attendance growth in over a decade at Richmond Raceway

The Spring 2018 Race Weekend Marketing & Ticket Sales Campaign was the first year over year attendance growth in over a decade at Richmond Raceway

SUCCESS STORY:

PARADIGM SHIFT/BRANDED CONTENT DEVELOPMENT

In Spring 2018 Richmond Raceway unveiled a new digital video series entitled “This is Richmond” highlighting RVA culture and how motorsports thrives throughout the region. The content was produced in partnership with Richmond’s creative agencies, HQ Creative & Looking 4 Larry Agency.

 
The World Premiere of the “Bearcat Attack” video was at the SOLD OUT Cincinnati/Syracuse game on Saturday, November 29, 2008

The World Premiere of the “Bearcat Attack” video was at the SOLD OUT Cincinnati/Syracuse game on Saturday, November 29, 2008

SUCCESS STORY:

INFLUENCER RECRUITMENT/CONTENT DEVELOPMENT

Collaborating with a FUNKY Legend: The Cincinnati Bearcats & Bootsy Collins unite to develop a “theme song” & music video celebrating the BIG EAST Championship Football Team.

When you heard the narrator’s big voice over Nippert’s PA system, the crowd went silent and the sizzle in the stadium was ratcheted up.

When you heard the narrator’s big voice over Nippert’s PA system, the crowd went silent and the sizzle in the stadium was ratcheted up.

Success story:

content development/INFLUENCER RECRUITMENT

With Cincinnati Football on the rise in 2009, our creative team reached to the Lone Star State for a “voice” to give our Bearcats Football Brand an “NFL” flair…

 
#ChaosCrew changed the way that eSports was viewed around the NASCAR scene. Two years later, over $100,000 was up for grabs with the 2019 Peak Antifreeze iRacing Series Championship.

#ChaosCrew changed the way that eSports was viewed around the NASCAR scene. Two years later, over $100,000 was up for grabs with the 2019 Peak Antifreeze iRacing Series Championship.

SUCCESS STORY:

TECHNOLOGY/GROWING THE BRAND/PARADIGM SHIFT

In the Fall of 2017, a decision was made at Richmond Raceway to do something that had never been done by a track in the history of NASCAR…

 
The new RICHMOND centric brand was inspired by the look of F1. Core colors of Red, White and Black are bold and easy to replicate across the licensing spectrum.

The new RICHMOND centric brand was inspired by the look of F1. Core colors of Red, White and Black are bold and easy to replicate across the licensing spectrum.

SUCCESS STORIES:

BRANDING REFORMATION/MARKET DIFFERANTION

Over the years the NASCAR venue in Richmond has had many names; "Atlantic Rural Fairgrounds Track", "Strawberry Hill Raceway, “Richmond Fairgrounds Raceway”, and “Richmond International Raceway”. In the Fall of 2016, work began on a fresh brand that would carry the facility forward into a new era of excellence…

2024: Brand Activation & Engagement Program | @NCPork

 
 

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